The HuntStand business concept won the school’s business plan competition in 2011, taking the prize for both Best New Business Concept and Best Presentation. Shortly after, Holloway went to the computer science department at USC’s School of Engineering and recruited four computer science doctoral candidates who were interested in the concept.
The team has grown and changed since then and the concept has adapted to focus more on web-based mapping solutions that would have more applications than just hunting. He subsequently switched the company name to TerraStride to broaden the market.
Note that, there is no such thing as "USC’s School of Engineering", there is only the College of Engineering & Computing.